During her evening plenary presentation, Magatte Wade asked the audience to raise their hand if they cared about poverty alleviation; hands went up all over the room. She followed up by asking how many in the room had checked the doing business index recently; far fewer hands went up.

It’s easy to forget that the most powerful poverty alleviation tool is a job, and that jobs are more plentiful in those parts of the world where it is easier to do business. Wade, entrepreneur and founder and CEO of Tiossan, used her timeon the stage of Acton University to show the power of entrepreneurship to change perceptions and lift up the poor. You can view her presentation below.