Home
/
RELIGION & LIBERTY ONLINE
/
This machine trades Halloween candy for Reese’s cups – and teaches us about trade
This machine trades Halloween candy for Reese’s cups – and teaches us about trade
Jan 15, 2026 3:12 PM

Have you ever been disappointed by the candy you received from trick-or-treating? Not a sucker for jawbreakers? Think Smarties are dumb? Do Jolly Ranchers leave you sour? You now have two options: Either one will maximize your happiness and benefit others – one of them aiding soldiers overseas.

Reese’s has invented a machine that will let you exchange your unwanted Halloween haul for Reese’s Peanut Butter Cups. Simply deposit your “disappointment” in the slot and receive an equivalent bulk of Reese’s. (It is unclear what exchange rate pany employs.) The machine can be seen in the video below:

As with anything else, terms and conditions apply: Their offer is good at only one location – Washington Square Park in New York City – and only for five hours on Halloween day.

If you are unable to take advantage of that offer, you have another opportunity to exchange less desirable Halloween candy and help others: The Halloween Candy Buy Back. The nationwide program, often held at dentists’ offices, will pay children $1 for each pound of Halloween candy they bring in – and they regularly hand out toothbrushes, dental coupons, and sugar-free candy, as well. The program, now in its thirteenth year, partners with a veterans organization to package and ship the candy to soldiers deployed overseas, giving them a taste of home. “More than 130 tons of candy has been collected, over the years,” the organization states.

The Invisible Hand delivers again

Either option will maximize your personal happiness. Jay Richards often begins his Acton University lectures with a story from his childhood: A schoolteacher taught his class a lesson by giving everyone a small toy. Then, the teacher gave them the right to trade with people in their row. Then finally, they could trade with everyone in their room. At each level, the teacher asked the children how much they enjoyed their toys and, unsurprisingly, they liked the toy they chose more than the one a central authority selected for them.

These private acts of free exchange benefit all parties involved: Reese’s gets publicity as the GOAT (Greatest Of All Time) of Halloween candy. Children (perhaps not entirely free of parental coercion) get cold, hard cash and dental items while participating in the blessing of giving (Acts 20:35). Soldiers in the middle of a hateful and hostile world get sweets and the knowledge that the public they fight to protect love and support them.

Both of these options came about without government direction, intervention, or involvement. Private individuals spontaneously saw a need and filled it – in some cases with an eye to their own advantage (Reese’s), in others with concern for others. Under a free system of exchange, everyone has the right to trade what they have for something they value more.

The miracle of the market forces people to satisfy their desires by serving others. Adam Smith wrote in his Theory of Moral Sentiments that, although people pursue only “the gratification of their own vain and insatiable desires, they divide with the poor the produce of all their improvements. They are led by an invisible hand … and thus without intending it, without knowing it, advance the interest of the society.”

Halloween would look much different if it followed other economic models. Under Marxism, a bureau would choose the kind and amount of Halloween candy every trick-or-treater would receive nationwide (and the Politburo would promptly embezzle it).

Under the most participatory theory of democratic socialism, citizens would vote for their favorite candy, and everyone would get Reese’s cups – including those with peanut allergies.

Under either system, the nation would run out of chocolate and peanut butter within three years. (This is no mere speculation; Venezuela halted production of Coca-Cola in 2016 due to a lack of sugar.)

Marginal utility, gluttony, and ‘the hunger for eternity’

In the affluent West, the greatest problem may be too much candy – a problem related to a concept economists call “marginal utility.” The more you have of any item, the less each one adds to your overall well-being. Seeing one neighbor drop a Reese’s cup into your bag may bring great satisfaction, a second a bit less. Receiving the fifty-first Reese’s cup of the night may bring boredom. (Some, specifically Joseph Schumpeter, trace the idea of marginal utility back to the Christian philosophers known as the scholastics, especially the late scholastics’ theories of value.)

The same concept applies to eating candy: The first piece brings a certain indulgent joy. The second and third add variety. The fifty-first piece of candy, furtively eaten an hour after everyone else as gone to bed, brings a stomachache, shame, and possibly the need for an intervention. (This author has done previous research on this topic.)

Economists call this diminishing marginal utility; the early church fathers call it gluttony. The fathers explain how an undue concern for the flesh dulls the things of the spirit, and the economists explain how each additional unit of consumption fails to bring peace or fulfillment. After a certain point, any kind of candy will prove superfluous – a microcosm of the world-weariness experienced in a broader scope by the Preacher in the Book of Ecclesiastes (1:1-2). Secular economists prove that earthly material cannot bring satisfaction and point to true fulfillment only in a world beyond this one. “Transiency is stamped on all our possessions, occupations, and delights,” the British Baptist minister Alexander Maclaren (1826-1910) wrote in mentary on Ecclesiastes. “We have the hunger for eternity in our souls, the thought of eternity in our hearts, the destination for eternity written on our inmost being, and the need to ally ourselves with eternity proclaimed by the most short-lived trifles of time.”

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Cash for Young Entrepreneurs
The Hitachi Foundation is accepting applications for its 2013 Yoshiyama Young Entrepreneur Award, which identifies up to five young people striving to build “sustainable businesses” in the United States. Each awardee will receive $40,000 over two years, along with the tools and training designed to put a startup on the path to success. Deadline is March 28. The Hitachi Foundation says its Yoshiyama Young Entrepreneur Program “identifies and highlights leaders who are using the power of business to fight poverty...
Women of Liberty: Jane Jacobs
(March is Women’s History Month. Acton will be highlighting a number of women who have contributed significantly to the issue of liberty during this month.) The lives and deaths of cities in America is certainly topical. Drive through Detroit if you don’t think so. On one hand, block after block of decimated homes create a landscape of, let’s be honest, death. On the other, people in the city forge ahead, turning empty city blocks into burgeoning urban gardens, seeking out...
Samuel Gregg: What Tocqueville Knew
In the Wall Street Journal, Acton Research Director Samuel Gregg turns to French political thinker Alexis de Tocqueville to show how democratic systems can be used to strike a Faustian bargain. “Citizens use their votes to prop up the political class, in return for which the state uses its power to try and provide the citizens with perpetual economic security,” Gregg explains. This, of course, speaks to the current catastrophe that is the European welfare state. French workers, for example,...
Pope Francis and the Christians of the Middle East
“Every public gesture and word of the Holy Father tends to have meaning,” says Charles J. Chaput, the archbishop of Philadelphia. “So what was the pope saying with this symbolism as he began his new ministry?” Chaput believes Pope Francis focus is the persecuted church: The Chaldean and Syriac Catholic Churches of Iraq and Syria, while differing in rite and tradition from the Latin West, are integral members of the universal Catholic Church, in munion with the bishop of Rome....
Faith-Based Proxy Resolutions and GMOs
The Dow Chemical Co., along with E.I. Du Pont de Nemours, e under fire from the Adrian Dominicans and the Sisters of Charity due to panies’ production of genetically modified organisms. No, the sisters aren’t mounting the barricades outside the two corporations to protest what they might term “Frankenfoods,” but they have submitted proxy shareholder resolutions to demand, among other things, panies review and report by November 2013 on: Adequacy of plans for removing GE [genetically engineered] seed from the...
The Hidden Welfare Program for the Low-Skilled and Uneducated
There are 14 million Americans who are out of work yet don’t show up in the monthly unemployment statistics. The federal government spends more money each year on cash payments for this group than it spends on food stamps and bined. They are part of the hidden social safety net. They are the disabled former workers. NPR’s Planet Money has produced a fascinating report on the growth of federal disability programs and what disability means for American workers. Here are...
Keeping Tax Cheats on the Government Payroll
If a worker owes their employer thousands of dollars and refuses to pay the debt, should they be fired or have their wages garnished? What if the employer is the federal government? Astoundingly, more than 100,000 federal employees owe more than $1 billion in federal taxes. To provide an incentive for them to pay up, a mittee approved legislation that would require the firing of government workers who are “seriously tax delinquent.” The Federal Employee Tax Accountability Act of 2013...
What Economics Can’t Explain
Tyler Cowen has an interesting column in last Sunday’s New York Times, arguing that despite run-of-the-mill objections to “cold” and “heartless” economic analysis, economics is, as a science, “egalitarian at its core”: Economic analysis is itself value-free, but in practice it encourages a cosmopolitan interest in natural equality. Many economic models, of course, assume that all individuals are motivated by rational self-interest or some variant thereof; even the so-called behavioral theories tweak only the fringes of a mon, rational understanding...
Samuel Gregg: Pope Francis and the Renaissance of Natural Law
Those who thought Pope Francis was going to be a “a jolly, badly-dressed, Gaia-worshipping baby-boomer from 1972 received a severe jolt of reality today”, says Sam Gregg, Acton’s Director of Research. In today’s National Review Online, Gregg is quick to clear up any thoughts of the new pope being a relativist or pop culture phenom. While Pope Francis has made it clear from the very beginning of his pontificate that he wishes to draw attention to the poor, he’s not...
Women of Liberty: Feminine Brigades of St. Joan of Arc
(March is Women’s History Month. Acton will be highlighting a number of women who have contributed significantly to the issue of liberty during this month.) According to the religious liberties established under article 24, educational services shall be secular and, therefore, free of any religious orientation. The educational services shall be based on scientific progress and shall fight against ignorance, ignorance’s effects, servitudes, fanaticism and prejudice. All religious associations organized according to article 130 and its derived legislation, shall be...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved