Home
/
RELIGION & LIBERTY ONLINE
/
The Success of Avatar Is Nothing to Celebrate
The Success of Avatar Is Nothing to Celebrate
Jan 11, 2025 7:01 AM

The sequel to the record-breaking box office success Avatar is here. The enemy is still America/Europeans. The victims this time: whales. For all its technological innovation, the sheer banality of its theme is the most remarkable thing about it.

Read More…

The biggest box office success in cinema history, strictly in dollars taken in, is Avatar, the 2009 movie that made 3D a technology audiences would finally flock to. The movie made some $785 million in America, more than another $2 billion in the rest of the world, adding up to about $2.9 billion. Since then, it’s sold an additional $430 million in DVDs (including 3D Blu-ray editions). We have to use our imaginations when es to how much the movie was watched online in pirated copies. One is tempted to say that everyone has seen it. If there’s globalization, Avatar is it.

In 2022 we finally got a sequel, Avatar: The Way of Water, which is also an incredible success, having grossed more than $620 million in America in its first month, with another $1.5 billion in the rest of the world. I’m confident it will make more than $700 million in America. Very few movies attain this kind of success, fewer still since the COVID panics have crippled the movie theater business. Three more of these movies are slated to appear and perhaps rather quicker than the 13 years between the first two, given the astonishing success and the technological achievements involved in the production so far.

James Cameron is the man who made this franchise, which married his interest in science fiction, going back to Terminator (1984), and his interest in blockbuster success—that is, strong appeals to American passions—for example, Titanic, the movie he made before Avatar, which also became the most popular movie of its time (1997). One thing that has changed is that Cameron started out trying to appeal to men, then changed to appealing to women, but found astonishing success with a sentimentality missing from his early works, and now wants to appeal to families, to children especially. Some of the more perceptive critics pointed out how simpleminded the original was, even how it functioned as a kind of faux religion all its own. The sequel has also been panned by others as stunningly unoriginal and “full of itself.” This suggests to me they think the Avatar movies themselves to be childish.

The arrival of Avatar: The Way of Water at least makes clear what it is Cameron wants America’s children and, by extension, the world’s children to see and to believe. The first movie was an obvious retelling of Euro-American conflicts with Native Americans in the 19th century. The story summarizes, of course, but it also focuses on a simple teaching: Americans are evil and possibly monstrous. The Natives were innocent and, though proud warriors, peaceful. One may say this is nonsense and historically dubious; one may add that it is unpatriotic. But it may nevertheless be rather persuasive, especially because Cameron makes no arguments and starts no fights—he merely uses images that speak to things most kids are ready to believe.

The sequel continues this story of American rapacity in the 19th century with the same malefactors looking to exploit the sea after they have already exploited the earth. This would be the whalers and mercial invaders of island paradises like Hawaii. The whales, also mighty and yet pacific, are the good guys in this movie. This is a remarkable advance for Cameron. In terms of Hollywood storytelling, it’s his answer to other blockbuster franchises of the last decade that have tried to reimagine paganism: Planet of the Apes, King Kong, Godzilla, Jurassic World.

The Pandora of Avatar is the New World, the Euro invasion a desperate escape from the Old; the discovery of the New is, however, not a good thing, much less anything providential. Lest you think I’m reading into the narrative, Cameron himself has admitted as much. (And Native American activists, ironically, are not exactly on his side, even if he claims to be on theirs.) Religion in the story is reduced to some kind of nature worship, a vague spirituality that should please people today. Sentimentality and amazement are the dominant attitudes to nature today, and Cameron shares them. They make a very good opposition to patriotism, which is much more particular and demanding. They also give Cameron the opportunity to make his movies about the discovery of the elements, a convenient device for storytelling and for focusing the attention of the audience.

Much of these movies, accordingly, is an animated version of the documentaries that now charm audiences without the limits reality imposes on living beings and panies. Very long sequences explore forests and oceans and have nothing to do with the plot and might seem altogether pointless. But they certainly encourage a mood as they amaze the audience, making the case for technological imagination as the truest nature we can find. It’s hard to say as yet how persuasive the young find it, not least since no one is asking. But it is on the basis of this sentimental mood that the anti-Americanism of the story es not only plausible but necessary, as sentimentality must always lead to cruelty. Cameron, I believe, shares this strange piety about nature and an idea that somehow America is guilty of making the world ugly. He seems to believe audiences are also ready to believe this; I don’t know, for my part, that he is wrong.

These are movies with the simplest plots and, accordingly, the most moralistic conflicts you can imagine, and that is why they are powerful. They have a boring protagonist who wants to save the equally boring natives, indeed, to e one of them, and so he fights against the evil invaders who were once his people. The villains have the lowest motives—they’re capitalists!—and no redeeming features. In short, it’s the kind of caricature that describes much of our political discourse and our partisanship. It is unsurprising that our storytelling should have the same character—what is most familiar is most popular.

Intellectually, the Avatar stories seem worthless, beneath contempt, indeed, beneath argument. This leads people to underestimate them but also to feel themselves somehow disarmed. One looks ridiculous if plains that the stories are anti-American. It takes a certain courage to deal with that problem, and courage is in very short supply in our times. Cameron seems to have proven his point in terms that are almost impossible to reject, especially for many conservatives—incredible profits and broad popularity without any scandal attached.

I expect the future Avatar movies to continue this retelling of American history for a new America that damns the past while suggesting wondrous images of a future ahead. It’s funny enough that the evidence for moral progress the movie gives is inventing new technologies that approach closer and closer to reality while purging it of its ugliness. Of course, readers may hold me to this prediction. For my part, I advise blunt honesty about this anti-Americanism. If conservatives wish to abandon the culture, especially the entertainment of the young, to such products, they’re free to do so. But it’s still better to see the problem for what it is.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Soccer, Sex And The Sale of Innocence
Did you watch the U.S. v. Portugal game last night? Did you cheer for the amazing play of American keeper Tim Howard? Did you howl in disbelief at the last minute goal by Portugal? Even if you’re not a soccer fan, it’s hard not to get swept up in the fun and rivalry of the world’s biggest soccer extravaganza. Unless you’re a victim of human trafficking. Every large sporting event in the world has e a red-light district. Where there...
Now Available: ‘Integrated Justice and Equality’ by John Addison Teevan
Christian’s Library Press has released Integrated Justice and Equality: Biblical Wisdom for Those Who Do Good Works by John Addison Teevan, a book that seeks to challenge popular notions of “social justice” and establish a new framework around what Teevan calls “biblically integrated justice.” The term “social justice” has been used to promote a variety of policies and proposals, most of which fall within a particularly progressive economic ideology and theological perspective. Educated in economics, theology, and intercultural studies, and...
George Washington, Makoto Fujimura, and the Power of Art
One of the best books I’ve ever read on American history is Washington’s Crossing by David Hackett Fischer. I’ve always been an admirer of the painting Washington Crossing the Delaware by German American artist Emanuel Leutze. The painting of course has been criticized mentators for its inaccuracy. Fischer notes in the first chapter of his book: American iconoclasts made the painting a favorite target. Post-modernists studied it with a skeptical eye and asked, “Is this the way that American history...
‘These Are Our Children:’ FBI Sting Rescues 168 Human Trafficking Victims
A nation-wide sweep last week by the FBI netted the arrest of almost 300 human traffickers and rescued 168 underage trafficking victims. “Operation Cross Country” was carried out in 106 cities across the U.S., the 8th such sting of its kind by the FBI. Since the beginning of this operation, over 3,600 children have been rescued. These are not children living in some faraway place, far from everyday life,” FBI Director James Comey said in a press conference Monday. “These...
Coffee and Cronyism: Guess Who’s Really Paying for Starbucks ‘Free Tuition’
When most people think of Starbucks they think of overpriced coffee, free wifi, and omnipresence. Starbucks are everywhere. pany was founded in 1971 and since 1987 they’ve opened an average of two new stores every day. In the U.S. alone there are 12,973 locations. When most people think of “big business”, though, they don’t often think of the Seattle-based pany. But they should. Starbucks has 151,000 fulltime employees, $15 billion in annual revenues, and three times as many locations as...
Surrogacy Industry Poses Threats To Women’s Health; Does Anyone Care?
India has a huge and still-growing medical tourism industry. A $2 billion part of this industry is the surrogacy business. India has few laws regulating surrogacy, and it is a popular place for people from the U.S. and the EU to head to for a baby. But the lack of regulations also means very little help, support and care for the women producing these children. The women literally e cogs in a giant machine. If one cog breaks, it’s simply...
A Cultural Case for Capitalism: Part 7 of 12 — What have the capitalists ever done for Wendell Berry!
[Part 1 is here]. In Monty Python’s Life of Brian, the ring leader of a little band of first-century Jewish rebels asks, “What have the Romans ever done for us?” He’s sure the answer is absolutely nothing, but one of the rebels meekly pipes up with “The Aqueduct.” A moment later another rebel squeaks, “And the sanitation.” Then another, “The Roads.” The ringleader grudgingly grants all of this and then tries to wrench the meeting back on track. “But apart...
Interview: Rev. Sirico on Capitalism and PovertyCure
Acton president and co-founder, Rev. Robert Sirico was recently interviewed for Beliefnet by John W Kennedy, who writes about “the crossroads of faith, media, and culture.” They discussed a variety of issues, including the Church’s views on economics, the media portrayal as business as inherently evil, the ments about economics, PovertyCure and more. See a portion of their discussion below: John W Kennedy: In your view, how can government — and religion — help create an atmosphere in which free...
The School of Love: How the Family Teaches Flourishing
In the first episode of For the Life of the World: Letters to the Exiles, Evan Koons discovers a new approach to Christian cultural engagement. Revolving around “God’s economy of all things,” he proceeds to explore six key areas of human engagement, one in each episode, including the economies of love, creative service, order, wisdom, and wonder, and, finally, through the church herself — an organism and institution that runs before and beyond all else. But it’s no wonder that...
A Cultural Case for Capitalism: Part 6 of 12 — The Distributist Alternative
Part 1 is here.] An economically free society doesn’t have to be hyper-utilitarian, materialistic and banal; and yet, here we are, living in a capitalist age marked by these very features. Some social conservatives who see capitalism as one of the main culprits argue that we should turn away from both socialism and greedy capitalism, toward a more humanitarian munity-based approach, toward a small-is-beautiful aesthetic of farmer’s markets, widespread property ownership, social responsibility and local, collective enterprise, a political and...
Related Classification
Copyright 2023-2025 - www.mreligion.com All Rights Reserved