Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Nov 27, 2025 5:53 PM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Managing manure
One of the stories told in the Acton’s ing documentary, “The Call of the Entrepreneur,” (trailer available here) is that of Brad Morgan, a Michigan dairy farmer, who bucked the odds and the naysayers and turned the problem posed by the disposal of his herd’s manure into a profitable business venture. His innovative solution to manure disposal, turning it into high post for a variety of purposes, led to the formation of Morgan Composting in 1996, and more than ten...
Creating freedom, not dependence
Via CrossLeft, which promises to bring “balance” to the Christian voice, this short and interesting piece from Larry James’s blog Urban Daily, which documents his reflections as “president and CEO for Central Dallas Ministries, a human munity development corporation with a focus on economic and social justice at work in inner city Dallas, Texas.” Says James, “If your goal munity and human development, you look for ways to avoid the creation of dependence or a neo-colonial approach to relief passion...
Response to DN letter
Today’s Detroit News ran a brief letter to the editor in response to my Jan. 23 op-ed, “Don’t prevent religion from helping to reform prisoners.” (Joe Knippenberg engaged a previous response on his blog here). David Dery of Central Lake writes, “Jordan Ballor’s article encouraging religious groups in prisons is fine, as far as he goes…. The es when the state attaches some benefit to attending these programs without providing a non-religious alternative.” In response I’ll simply make a few...
Change on farm subsidies?
I’m not quite sure what to make of this story from Catholic News Service. Its quotations concerning agricultural subsidies from Fr. Andrew Small, a “policy adviser for the U.S. bishops,” while not all perfectly clear without their context, seem to indicate a shift in pared to earlier statements from the USCCB. Small notes, for example, that the current system “incentivizes people to overproduce” and that it “isn’t helping the people it’s supposed to help.” Does this discussion signal a change...
A lottery sell-off is a sell-out
In this week’s Acton Commentary, I examine the most recent buzz-worthy trend in the lottery industry: privatization. While most critics of these moves have pointed to the foolhardiness of selling off a long-term e stream for a lump sum jackpot, I argue that privatization by itself does nothing to address the underlying problems afflicting the lottery business. I conclude, “A government-run monopoly would merely be replaced by a government-enforced monopoly.” And as I’ve claimed previously, government reliance on lotteries as...
Dr. Kevin Schmiesing receives 2006 Templeton Enterprise Award
Acton Institute research fellow Dr. Kevin Schmiesing recently received a Templeton Enterprise Award from the Intercollegiate Studies Institute. The 2nd place award in the articles category recognized Dr. Schmiesing’s piece, “Another Social Justice Tradition: Catholic Conservatives.” The article was published in the University of St. Thomas Law Journal in 2005. The article outlines the historic differences between progressive and conservative Catholic approaches to social and economic issues. His states that “the conservative approach represents a tradition of thought that is...
The irresponsibility of corporate social responsibility
Last week, Marc posted audio from the Fred Smith’s presentation at the 2007 Acton Lecture Series. Mr. Smith, president and founder of the Competitive Enterprise Institute, spoke about Corporate Social Responsibility and the dangers associated with the socialization of the corporation. Video of this event is now available online and for download. You can watch it online, (a new window with a Flash video player will open), you can download the file via Acton’s podcast, or download directly as an...
Ripsi’s confession
One of the latest iterations of the reality TV craze is the show, “Bad Girls Club,” on the Oxygen network. The premise of the show revolves around a group of young women of diverse backgrounds brought together to live in one house: “What happens when you put seven ‘bad’ girls in a house together – the type of girls who lie, cheat and flirt their way out of trouble and have serious trust issues with other women?” It doesn’t take...
Friends in low places
PARADE Magazine has published its annual list of “The World’s Worst Dictators.” Topping the list is the man overseeing the genocide in Darfur, Sudan’s Omar al-Bashir. At least three of the top twenty are important friends and allies of the United States in the war on terror: #5 King Abdullah, Saudi Arabia; #9 Muammar al-Qaddafi, Libya; #15 Pervez Musharraf, Pakistan. “See, Lois? I told you we had allies. Slobodan, you made it!” David Wallechinsky, PARADE contributing editor and author of...
2007 Acton Lecture Series: The Irresponsibility of Corporate Social Responsibility
Mr. Fred L. Smith, Jr. at the 2007 Acton Lecture Series Mr. Fred L. Smith, Jr. of the Competitive Enterprise Institute was today’s guest speaker as part of the 2007 Acton Lecture Series here in Grand Rapids, speaking on the topic of The Irresponsibility of Corporate Social Responsibility. Smith argues that Corporate Social Responsibility (CSR) has e the new rationale for old policies of transforming private firms into public utilities—and forcing them to perform whatever duties are politically attractive at...
Related Classification
Copyright 2023-2025 - www.mreligion.com All Rights Reserved