Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Mar 14, 2026 9:52 PM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Last Exit To Utopia
U·to·pi·a [yoo-toh-pee-uh]- noun – an imagined place or state of things in which everything is perfect. The word was first used in the book Utopia (1516) by Sir Thomas More. The opposite of dystopia. ORIGIN based on Greek ou not + tóp(os) a place Last Exit to Utopia by Jean-François Revel Note, dear reader, the origin of the term “utopia”: the Greek root indicates that utopia is, literally, nowhere. It is not a place. It does not exist. Sir Thomas...
Will Tea Parties Awaken America’s Moral Culture?
This mentary developed out of my remarks at Acton on Tap. My years of studying and reading about the civil rights movement at Ole Miss and seminary aided in the writing of this piece: Will Tea Parties Awaken America’s Moral Culture? Tea parties are changing the face of political participation, but critics of the tea party movement point to these grassroots upstarts as “extreme,” “angry,” “racist” and even “seditious.” Yet The Christian Science Monitor reported that tea party rallies are...
Free Range Markets
Here is an question: Where do a lot of socially liberal, anti-capitalists,left-leaning, organic, environmentalist, vegan, social democrat types who enthusiastically support government regulation and nationalized health care go to find a sense munity? Answer: Free Markets To be more precise: Farmer’s Markets. Spring is in the air and so I headed off to the first official day of the farmer’s market in Grand Rapids on Saturday. As you can imagine farmer’s markets not only have an abundant supply of fresh...
Remembering Ernie Harwell
We of course have a ton of content in our blog archives at the Acton Institute. Radio legend and former Detroit Tigers broadcaster Ernie Harwell passed away yesterday. The infectious joy and moral quality he exuded was so grand it is worth pointing you to a post I wrote in 2008. It has a good deal of information on Harwell, including these lines: Harwell has many thrilling encounters and prestigious awards in his long life, but his most important encounter...
The Birth of Freedom Documentary Airs Sunday on Detroit Public TV
Acton Media’s second documentary makes its public television debut Sunday, May 2, with a 3-4 p.m. airing on Detroit Public Television (HD channel 56.1). The film trailer is here. Update: Michigan PBS stations WCMU and WFUM have scheduled the documentary for broadcast on Thursday, June 17, from 10-11 p.m. ...
Top 10 Reasons to Rely on Private Sector Markets
This week’s Acton Commentary from Baylor University economics professor John Pisciotta: Americans have less confidence and trust in government today than at any time since the 1950s. This is the conclusion of the Pew Research Center survey released in mid-April. Just 22 percent expressed trust in government to deliver effective policies almost always or most of the time. With the robust expansion of the economic role of the federal government under George W. Bush and Barack Obama, the Pew poll...
Prophet Jim Wallis Explains the Doctrine of Coercive Repentance
In a new column on Sojourners, Prophet Jim Wallis reveals that Wall Street financiers ing to him for confession, sometimes skulking along darkened streets to hide their shame: e like Nicodemus – a religious leader who came to talk to Jesus in private – at night. Many have felt remorseful about what happened on Wall Street and how it has hurt so many people. They describe the behavior in their profession with words such as “greedy,” “risky,” or “reckless.” These...
Samuel Gregg’s New Book: Wilhelm Röpke’s Political Economy
Over at Econlog, one of the best economics blogs around, Arnold Kling has been reading Acton Research Director Samuel Gregg’s latest and recently released book, Wilhelm Röpke’s Political Economy (Edward Elgar, 2010). Kling underlines how Röpke used ethical analysis to distinguish between the three ways of allocating resources: altruism, coercion, and what Röpke called “the business principle.” For Kling’s take on this subject, see Econlog. The book is available on the Elgar site and Amazon. ...
Editorial: Where’s the morality?
Acton Research Director Samuel Gregg is quoted in yesterday’s Pittsburgh Tribune-Review editorial on Goldman Sachs: The most shocking moment in Tuesday’s Senate hearing on Goldman Sachs wasn’t Sen. Carl Levin’s repeated use of the big investment house’s scatological description of its own dubious offerings. No, it was when one of Goldman’s high cluckety-clucks actually said that it has no ethical responsibility to tell clients that it is betting against the same investments it mends. That really is (expletive deleted). Samuel...
Re: Die Hard — The Welfare State
News reports today on the Greek debt crisis are packed with scary terms like “implosion” and “financial doomsday” and “ebola” and “contagion.” The anxiety has ratcheted up considerably this week, and not just for EU heads of state but also for President Obama. He should be worried. As I pointed out in a previous post, “Die Hard — The Welfare State,” the United States awaits its own day of reckoning for the sins of mounting government debt, a bloated public...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved