Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Mar 12, 2026 10:46 AM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Radio Free Acton: Discussion on Communism in Cuba; Tech & work part II: Growing technology in agriculture
On this episode of Radio Free Acton, Acton’s director of programs and education, Paul Bonicelli, talks to John Suarez, research director at the Center for a Free Cuba. This talk is a preview of an ing event at Acton on April 17: Communism in Cuba, its international impact, the democratic resistance and U.S. Cuba policy. Then, on the next Tech and the Future of Work segment, Dan Churchwell, Acton’s associate director of program outreach, speaks with Kevin Scott, a soybean...
Explainer: House GOP proposes changes to ‘food stamp’ program
What just happened? Last week the House Agriculture Committee introduced the Agriculture and Nutrition Act of 2018, monly known as the Farm Bill. The new Farm Bill makes significant changes to the Supplemental Nutrition Assistance Program (SNAP), the “largest program in the domestic hunger safety net.” What is SNAP? The Supplemental Nutrition Assistance Program (SNAP) is a federal welfare program that provides nutritional support for low-wage working families, e seniors, and people with disabilities living on fixed es. This program,...
Is economics an ideology?
‘Ludwig von Mises’ by Ludwig von Mises Institute CC BY-SA 3.0 Richard H. Spady, research professor of Economics at Johns Hopkins, has recently published a piece at First Things entitled ‘Economics as Ideology’ in which he explores some contemporary trends among economists and their use of economics as a Procrustean bed to reshape society in its own image, A body of thought is “ideological” when it will­fully projects its own first principles on its subject matter and actively seeks, perhaps...
Socialists outraged as French president says Christianity can cure economic malaise
Faithlessness is so ingrained in French culture that the president’s mere consultation with the nation’s Christian leaders apparently verges on a constitutional crisis. Emmanuel Macron appealed to the nation’s clergy to bring their faith’s insights to bear on national issues, specifically economic stagnation and human dignity. But his decision to meet with the Catholic Bishops’ Conference of France(CEF) and400 guests inside the College des Bernardinsin Paris on Monday set off a national row over whether he had violated the principle...
Co-laboring and co-creating with the most high God
“My Father is always at his work to this very day, and I, too, am working.” -John 5:17 As the faith-work movement continues to grow across modern evangelicalism, many Christians are gaining renewed perspectives on the meaning and dignity of daily work. Yet even as we begin to understand God’s planand purposefor our work, many of us still assume that this is where God’s role ends. But God doesn’t just infuse our work with meaning and then sit back on...
Love that actually delivers: A challenge to ‘good intentions’
As we continue to see emerging instances of anti-poverty activism gone wrong, we are routinely reminded that good intentions aren’t enough. Alas, while such intentions can sometimes serve as fuel for positive transformation, they can also be a blind spot for hearts and minds. As Oswald Chambersonce cautioned,“Always guard against self-chosen service for God,” which “may be a disease that impairs your service.” If our primary starting point is self-sacrifice for the sake of self-sacrifice, the actual goal is lost,...
6 Quotes: Thomas Jefferson on liberty and government
Today is the 275th birthday of Thomas Jefferson. Since our third president would object to us celebrating his birthday (“The only birthday I memorate,” Jefferson once said, “is that of our Independence, the Fourth of July.”) let’s take this opportunity to instead look at six quotes by Jefferson on liberty and government. On personal liberty: “Under the law of nature, all men are born free, every es into the world with a right to his own person, which includes the...
The Social Capital Index: A geography of ‘associational life’ in America
In recent decades, America has experienced a wave of economic and social disruption. In our search for solutions, however, we tend to look only at the surface, assessing the architecture of particular policies or stroking our chins over economic measurements like Gross Domestic Product. But what if we had a deeper view of the dynamics beneath the surface? What if we had way to measure, assess, and observe the state of“associational life”in America (as Alexis de Tocqueville may have called...
A polite rebuke of Pope Francis’ economic confusion
Review of Pope Francis and the Caring Society, edited by Robert M. Whaples; The Independent Institute, Oakland, CA; 2017, 234 pp. Having toiled in the free-market research universe for nearly two decades, perhaps the mon misperception I’ve encountered is “whataboutism.” Readers know of which I write: “What about BP and Deepwater Horizon?” or “What about Enron?” and, perhaps most stridently, “What about the mortgage-lending plicity in causing the Great Recession?” When this rhetorical strafing fails, there’s always the “What about...
Explainer: What You Should Know About Facebook CEO Mark Zuckerberg’s Senate Hearings
What just happened? On Tuesday, Facebook founder and CEO Mark Zuckerberg gave testimony (though not officially under oath) before a joint hearing of the Senate Judiciary and Senate Commerce, Science, and mittees. On Wednesday, Zuckerberg testified at a second hearing before the House Energy and Commerce Committee. He was asked to appear before Congress to discuss such issues as data privacy and Russian use of his social network to meddle in the 2016 election. Why is Facebook and Zuckerberg now...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved