Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Mar 17, 2026 1:45 AM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Verse of the Day
  Commentary on Today's Verse   Commentary on John 14:18-24   (Read John 14:18-24)   Christ promises that he would continue his care of his disciples. I will not leave you orphans, or fatherless, for though I leave you, yet I leave you this comfort, I will come to you. I will come speedily to you at my resurrection. I will come daily to...
Verse of the Day
  1 John 2:28 In-Context   26 I am writing these things to you about those who are trying to lead you astray.   27 As for you, the anointing you received from him remains in you, and you do not need anyone to teach you. But as his anointing teaches you about all things and as that anointing is real, not counterfeit-just...
Verse of the Day
  Commentary on Today's Verse   Commentary on Ephesians 2:1-10   (Read Ephesians 2:1-10)   Sin is the death of the soul. A man dead in trespasses and sins has no desire for spiritual pleasures. When we look upon a corpse, it gives an awful feeling. A never-dying spirit is now fled, and has left nothing but the ruins of a man. But if...
Verse of the Day
  Commentary on Today's Verse   Commentary on James 3:13-18   (Read James 3:13-18)   These verses show the difference between men's pretending to be wise, and their being really so. He who thinks well, or he who talks well, is not wise in the sense of the Scripture, if he does not live and act well. True wisdom may be know by the...
Verse of the Day
  Micah 7:18 In-Context   16 Nations will see and be ashamed, deprived of all their power. They will put their hands over their mouths and their ears will become deaf.   17 They will lick dust like a snake, like creatures that crawl on the ground. They will come trembling out of their dens; they will turn in fear to the Lord...
Verse of the Day
  Romans 8:35,38-39 In-Context   33 Who will bring any charge against those whom God has chosen? It is God who justifies.   34 Who then is the one who condemns? No one. Christ Jesus who died-more than that, who was raised to life-is at the right hand of God and is also interceding for us.   35 Who shall separate us from the...
Verse of the Day
  Commentary on Today's Verse   Commentary on Romans 1:16-17   (Read Romans 1:16-17)   In these verses the apostle opens the design of the whole epistle, in which he brings forward a charge of sinfulness against all flesh; declares the only method of deliverance from condemnation, by faith in the mercy of God, through Jesus Christ; and then builds upon it purity of...
Verse of the Day
  Revelation 1:8 In-Context   6 and has made us to be a kingdom and priests to serve his God and Father-to him be glory and power for ever and ever! Amen.   7 Look, he is coming with the clouds,Daniel 7:13and every eye will see him, even those who pierced him; and all peoples on earth will mourn because of him.Zech. 12:10So...
Verse of the Day
  Commentary on Today's Verse   Commentary on Psalm 25:1-7   (Read Psalm 25:1-7)   In worshipping God, we must lift up our souls to him. It is certain that none who, by a believing attendance, wait on God, and, by a believing hope, wait for him, shall be ashamed of it. The most advanced believer both needs and desires to be taught of...
Verse of the Day
  Commentary on Today's Verse   Commentary on Proverbs 20:3   (Read Proverbs 20:3)   To engage in quarrels is the greatest folly that can be. Yield, and even give up just demands, for peace' sake.   Proverbs 20:3 In-Context   1 Wine is a mocker and beer a brawler; whoever is led astray by them is not wise.   2 A king's wrath strikes terror like...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved