Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Mar 27, 2026 10:21 PM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Video: Magatte Wade On The Power Of Business
During her evening plenary presentation, Magatte Wade asked the audience to raise their hand if they cared about poverty alleviation; hands went up all over the room. She followed up by asking how many in the room had checked the doing business index recently; far fewer hands went up. It’s easy to forget that the most powerful poverty alleviation tool is a job, and that jobs are more plentiful in those parts of the world where it is easier to...
Free Markets Are Necessary But Not Sufficient
To be a champion of free markets is to be misunderstood. This is doubly true for free market advocates who are Christian. It’s an unfortunate reality that many of us have e to accept as inevitable. That doesn’t mean, however, that we don’t attempt to clear up misunderstandings when we can. So let me attempt to clear up one of the most notorious misunderstandings: Few advocates of free markets (and none who are Christian) believe that free markets are a...
Recognizing the abused, disadvantaged, and invisible on International Widow’s Day
“Cursed be anyone who perverts the justice due to the sojourner, the fatherless, and the widow.” Deuteronomy 27:19a Today is International Widows’ Day (IWD), a day to recognize the situation that widows (of all ages) face internationally and at home. From the United Nations: Absent in statistics, unnoticed by researchers, neglected by national and local authorities and mostly overlooked by civil society organizations – the situation of widows is, in effect, invisible. Yet abuse of widows and their children constitutes...
When Should You Recycle?
Americans produce a lot of trash — about 7.1 pounds per person per day. Out of that, less that one-quarter gets recycled. Should we be recycling more? As scholar Daniel K. Benjamin explains, it depends on the item being recycled. For some trash, recycling uses up more resources than would creating the material from scratch. In this brief video, Benjamin provides some helpful rules of thumb about when you should and should not bother to recycle. ...
Election Season in the Spiritually Vacant State
“When the value-bearing institutions of religion and culture are excluded, the value-laden concerns of human life flows back into the square under the politics of politics,” wrote Richard John Neuhaus, “It is much like trying to sweep a puddle of water on an even basement floor; the water immediately flows back into the space you had cleaned.”Although he made ment thirty-twoyears ago, the late Fr. Neuhaus could be describing the current election season. While there is much that could be...
Nintendo, Economic Development, and Asceticism
Photography by Larry D. Moore Today marks the 20th birthday of the Nintendo 64 (N64) gaming console. Don Reisinger offered a great tribute at Fortune: On this day in Japan 20 years ago, Nintendo introduced the gaming system, among the first consoles to create realistic-looking 3D worlds filled with monsters, soldiers, and blood. It’s standard game design today, but at that point, it was new and exciting. Before the Nintendo 64’s launch, gamers were largely forced into games with pixelated...
McDonald’s as social enterprise: Capitalism’s community center?
We live, work, and consume within an increasingly grand, globalized economy. Yet standing amidst its many fruits and blessings, we move about our lives giving little thought to why we’re working, who we’re serving, and how exactly our needs are being met. Adam Smith’s “invisible hand” feels more invisible than ever. In response to our newfound economic order, big and blurry as it is, many have aimed to pave paths toward more munitarian” ends, epitomized by recentwaves of “localist consumerism,”...
A Gideon v. Wainwright Reminder
Over the past decade media coverage of the problems surrounding indigent defense has been increasing. For example, The American Civil Liberties Union (ACLU) is currently suing the state of Utah for failing to uphold that 6th Amendment which now provides opportunities for government provided criminal defense. The ACLU is claiming that Utah fell short of its obligation to provide attorneys to criminal defendants who cannot afford to hire one. While the merits of the case have yet to be properly...
Health care mandate threatens religious freedom in California
The Associated Press reported Wednesday that the U.S. Department of Health and Human Services (HHS) has decided to uphold the California Department of Managed Health Care’s 2014 mandate that health care providers must include elective abortion coverage in all their plans. Previously, several health panies in California had provided plans exempting these services for customers with religious objections, including churches and religiously-affiliated schools. The statement released by the Office of Civil Rights (OCR) under the HHS plaints that the California...
Hats off to the British for Brexit referendum
The United Kingdom shocked everyone and made the decision to leave the European Union. With 72.2 percent voter turnout, 51.9 percent chose to leave. England and Wales voted to leave while Scotland and Northern Ireland voted to remain. You can see a breakdown of the referendum numbers at the Telegraph. Acton’s director of international outreach and author of The New Totalitarian Temptation, Todd Huizinga, issued the following statement congratulating the Brits on their decision: Hats off to the British people...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved