Home
/
RELIGION & LIBERTY ONLINE
/
The ‘dead-end job’ that has delivered dozens from homelessness
The ‘dead-end job’ that has delivered dozens from homelessness
Mar 11, 2026 12:09 AM

She set out to make a product to help the homeless endure life on the streets during Detroit’s brutal winters. She ended up starting a business that has taken dozens of homeless people from desperation to independence.

Veronika Scott grew up in poverty. Her parents’ addictions sometimes plunged their entire family into homelessness, and she remembers being written off as hopeless. “People just looked at you as if you’re worthless by extension, as if you’re doomed to repeat the same life,” she said.

After she won a scholarship to the College for Creative Studies, she had an assignment to “meet a real need.” She designed a full-length coat that would double as a sleeping bag hefty enough to resist winter temperatures.

Approximately194,467of America’s homeless live outside shelters, and the U.S. government states that 8,351 people are homeless any given night in Michigan – 693 of them veterans.

Scott put her heart into service, providing so many of her specially designed projects that she says now, 15 years later, homeless people still call her the “coat lady.”

She thought she had succeeding in meeting the need until a homeless woman told her bluntly, “I don’t need a coat – I need a job!”

Teach a man to fish….

As Scott networked with shelter organizers and homeless advocates, she learned the heartbreaking depths of intergenerational poverty.

“So many people have just e trapped in shelters for generations,” she said. “We talked to an executive director of a nonprofit, and they’ve known five generations of one family.”

Homeless people face numerous barriers to employment: lack of education, a high rate of mental illness or addiction issues, the lack of a work wardrobe – even the absence of a fixed address to put on the application.

“How do you change that trajectory for the family?” she asked.

Scott began The Empowerment Plan in 2012 with a unique business plan: She would hire homeless people to make coats for other homeless people.

When she shared her vision, she encountered the same attitude she had experienced as a young girl in a struggling family. The board chair of a shelter she worked with told her, “You’d be lucky if a homeless person could make a peanut butter and jelly sandwich, let alone a coat.”

As the phrase goes, nevertheless she persisted.

“We started with three people in a utility closet,” Scott said. “We focus on hiring individuals with dependants, so it’s primarily single mothers. We have 3.5 kids on average per person.”

As her employees learn new skills and earn money, they also get connected to services that will allow them to escape homelessness.

“We allow them the time, while getting paid, to go get other resources and start connecting them with the plicated system that they were somehow supposed to navigate on their own,” she said.

Her workplace – which includes a classroom and therapy rooms – provides GED classes, domestic violence support groups, and teaches financial and family life skills.

“If you look at a typical week in The Empowerment Plan, someone only spends about 60 percent of their day producing the product,” Scott said.

The results have been phenomenal. The Empowerment Plan has made 45,000 units (coats) worldwide – shipping them to unsheltered homeless people in all 50 states and 18 foreign countries. The project has given more than 60 people the opportunity to work their way from homelessness to self-reliance. And Veronika Scott’s unique nonprofit has been applauded by everyone from CNN to CBN.

“We look at ourselves as the stepping stone,” Scott said. “People are with us for about two years and while they’re with us, they’re getting their home, they’re getting their driver’s license.” Then they “move on to even bigger and better and career opportunities. That’s the goal.”

None of the people who have gone through her program have fallen back into homelessness.

Scott’s transformative nonprofit holds important lessons about the best means of uplifting all people, especially our most forgotten and vulnerable citizens.

Work and capital empowers the poor

We can learn important truths from The Empowerment Plan about how to serve those who have fallen through society’s cracks.

1. True charity consists of jobs, not handouts. A college student learned from a homeless, likely uneducated woman what should be self-evident: Handouts do not solve poverty. This is true whether the aid is fashioned as domestic welfare programs or foreign aid. As the greatest Jewish teacher, Maimonides, taught, the highest form of charity is helping someone find employment, which gives the person a chance to e self-reliant and, ultimately, help others.

2. Entry-level jobs are vital. “The utilization of people’s skills is a driving force of the economy,” said Pope John Paul II in a 1999 address. But those with no recent work history find themselves going nowhere. Scott understands that entry-level jobs teach the soft skills that allow people to increase their value and, eventually, their salary. Those who seek to help people taking the first step on the employment ladder should resist any policy that destroys entry-level jobs, such as raising the minimum wage.

3. Personal relationships trump impersonal government policies. Part of The Empowerment Plan’s magic is that each of the programs are individually tailored to meet the employee’s needs. Charities and nonprofits, like Scott’s, have the ability to know each recipient personally and provide the appropriate resources. Impersonal, one-size-fits-all government programs cannot furnish their recipients with any individualized care and often have unforeseen negative consequences.

4. Every job is a self-improvement opportunity. Sewing garments in a utility closet sounds like the definition of a “dead-end job.” But the things that Scott provides her employees on-the-clock are afforded in a less visible form by every job. Every vocation gives people the option to build skills and acquire resources they can use for their own empowerment, or to provide for their children’s future. When high government benefits offer perverse incentives to deter people from working, they do more harm than good.

5. Capital empowers the poor. During a talk hosted this fall by Goldman Sachs, Scott thanked her board for providing a great deal of “unrestricted capital just to try ideas out.” Capital and labor are natural allies, not enemies engaged in an endless, zero-sum game of class warfare as socialism would have it. “Capital cannot do without labor, nor labor without capital,” as Pope Leo XIII wrote in the groundbreaking social teaching encyclical Rerum Novarum. That also means that capital earned from other, less socially focused work – what we might think of as “ordinary business” – fuels good works like Scott’s.

The Empowerment Plan is a partnership of capital, innovation, and a heart to transform God’s children from homeless victims to self-supporting producers. May we learn the lessons it has to teach us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Are educational models heading toward creative destruction?
Some 1.2 billion students around the world experienced school closures and an inevitable move to online learning or homeschooling toward the end of the 2019-2020 school year. Graduations and end-of-year celebrations were canceled due to COVID restrictions on public assemblies. This may have been good way to limit the contagion, but did it bring unintended consequences? Was all the creative destruction of traditional education more harmful than it was helpful? Now with the coronavirus lingering longer than most people thought...
FAQ: What is Rosh Hashanah?
The Jewish holiday of Rosh Hashanah lasts from sundown on Friday, September 18 until sundown on Sunday, September 20, 2020. Here are the facts you need to know about the beginning of the Jewish New Year and the first of the High Holy Days. What is Rosh Hashanah? Rosh Hashanah, the Jewish New Year, takes place in the fall during the first two days of the month of Tishrei. The phrase Rosh Hashanah means “the head of the year.” By...
David French’s Christian vision for economic freedom
Given the recent wave of populism and protectionism sweeping across the American Right, we see increased criticism of free markets among conservatives plete with lengthy debates about the purpose of the nation-state, the role of the market in civil society, and whether classical liberalism has any enduring value in an age of technological disruption and globalization. Meanwhile, the Left continues its critiques as it always has, leading to a peculiar alliance against capitalism among otherwise ideological foes. Each side is...
Economic freedom means longer life, lower infant mortality, and less poverty: Report
Economic freedom is strongly tied to human flourishing, longevity, and even rates of survival, according to a new study. The Fraser Institute released its 2020 “Economic Freedom of the World” report on Thursday and, once again, the Canadian think tank found a strong correlation between free-market economics, prosperity, and overall levels of public health and well-being. Academic researchers have rated 162 nations based on five criteria: Area 1: Size of Government—As spending and taxation by government, and the size of...
Work as religion: the rise of ‘divinity consultants’
Traditional religion is increasingly being replaced by a series of “new atheisms,” leading many to search for spiritual meaning elsewhere, particularly in the workplace. As a result, modern workers are more likely to view their economic activity through spiritual vocabulary, using terms like “calling” and “vocation.” Yet without the right transcendent source and ethical arc, such a development can simply lead us to new fads of self-actualization and faux self-empowerment. As The Atlantic’s Derek Thompson recently argued, “everybody worships something,”...
Donald Trump, TikTok, and the social contract
While TikTok will continue to be available in the U.S. due to a deal between ByteDance, Oracle, and Walmart, President Donald Trump has returned to his talking points about a payment from TikTok’s parent, ByteDance, to the U.S. Treasury. Most recently he said that ByteDance will “be making about a $5 billion contribution toward education.” While it is important to have a realistic policy towards China, forcing businesses to make special contributions in exchange for approving major deals would be...
Acton Line podcast: Charles Malik & Christ and Crisis with Dylan Pahman
Charles Malik, the Lebanese diplomat and one of the drafters of the Universal Declaration of Human Rights, was intimately involved in the crises of his own day, from the challenge of munism to the internal challenges and problems of the West itself.For Malik all of our challenges take the form of crises which, at their deepest levels, reflect Christ’s judgement. His profoundly theological vision of global crisis, one in which crises are ongoing in the lives of individual believers as...
A victory on Rosh Hashanah
Why is tonight different from all other nights? Because if you live in Los Angeles, you could face legal repercussions for celebrating the Jewish High Holy Days with family and friends. The Los Angeles County Department of Public Health ordered the public not to gather with anyone outside their immediate family to celebrate the Judaism’s holiest celebrations. But after the legal intervention of a religious liberty watchdog, county officials backed down from the most rigid forms of enforcement. “The following...
Ruth Bader Ginsburg, RIP
Supreme Court Justice Ruth Bader Ginsburg passed away on the evening of Friday, September 18, 2020, at the age of 87. She died following her fifth bout with cancer, which had metastasized to her pancreas. She is preceded in death by her husband, Martin, and is survived by two children and four grandchildren. Ginsburg, the second woman appointed to the U.S. Supreme Court, earned her reputation at its most fervent judicial activist during her 27 years on the court. At...
The government should scratch the lottery
State lotteries may seem like a good thing. They raise money for government programs like public schools. People contribute their money voluntarily (unlike most forms of taxation), which removes the moral weight involved in forcing people to hand over their money. They are fun games for the participants and can be life-changing for the winners. These reasons lead many people to support – or at least tolerate – state lotteries. But the lottery deserves neither our support nor our toleration,...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved