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The Christian Publishing Market
The Christian Publishing Market
Mar 4, 2026 3:41 PM

Some notes from a talk by Sally E. Stuart, author of The Christian Writers Market Guide:

Publisher blogs are increasingly prevalent (for example, IVP).Authors are sometimes expected to provide fully developed marketing plans.“Secular” has e a pejorative term, now the preferred term is “General.”There is a move toward digital publication and dissemination, due petition, postage, printing costs.Christian booksellers are facing petition with decreasing margins, in part because Christian books are ing popular in mainstream outlets like Barnes & Noble, Amazon, and Wal-Mart.Only 44% of Protestants read Christian magazines, which themselves only make up 21% of the magazine reading of the average Protestant.Christian publishing is the only publishing segment that has been growing in recent years (it is roughly 5-10 percent of the overall market).

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