Acton continues its award winning ad campaign by looking at how the entrepreneurial calling begins at an early age. A child who sets up a lemonade stand outside of his house is an entrepreneur, assuming a certain amount of risk and responsibility and providing a product that will increase the happiness of passers by. Adults often praise the hard work of children, especially children who find ways to earn something through their hard work, but often this attitude changes as the child es a successful business person or entrepreneur.

By shouldering the risks, entrepreneurs make the future a little more secure, and a whole lot easier for the rest of us. So, the next time you run into Johnny, don’t resent him. Thank him for a job well done.