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Review: In the Land of Believers
Review: In the Land of Believers
Jan 30, 2026 9:00 AM

In what is another book that points to America’s cultural divide, Gina Welch decides to go undercover at the late Jerry Falwell’s Thomas Road Baptist Church in Lynchburg, Virginia. An atheist, Yale and University of Virginia liberal graduate from Berkeley, California, Welch declares her undercover ruse was needed to better understand evangelicals.

In the Land of Believers, Welch decides to fake conversion, e baptized in the church, immerse herself in classes, and even goes to Alaska on a mission trip to evangelize the residents of Anchorage. But an exposé of apish Christian neanderthals never emerges. What does emerge is the authentic depth to the people she writes about deeply contrasted with her counterfeit self, and to a degree a larger secular culture that lacks authenticity. The relationships that emerge for her at Thomas Road are heartwarming and sincere. Her friends and acquaintances at Thomas Road even offer to get her a job teaching at Liberty University. They are sincerely concerned with her life and well being.

Evangelicalism is widely diverse, and members of Thomas Road represent a brand of Christian fundamentalism far different than that practiced by many evangelicals. Falwell of course was a favorite whipping boy not just among the secular left, but by many evangelicals as well. This point is often unknown by those unfamiliar with evangelicalism. In my evangelical seminary, Falwell bashing was standard fare. But the Southern Baptist Church, despite theological differences one may have with that denomination, has faithfully served as a giant thorn in the side of religious pluralism and moral decay. While some protestant denominations seek to better reflect a secular world in the name of relevancy, Southern Baptists stand against this dangerous stream.

One aspect Welch touched on nicely in her account was addressing the anti-intellectual streak of some believers at Thomas Road and also questioning the effectiveness of some of the ways the Gospel was presented to non-believers. But this was of course not a book about theological debates, but more about a munity. And the book slowly devolves more and more into an inner struggle, where the author feels guiltier about the illusion she has crafted. She doesn’t want to have to deal with the hurt she will dole out when her friends and fellow members find out she is a fraud and has been aping belief to write about their lives. Adding to passion and sincerity of her subjects, when after a year she finally tells two of her closest church member friends she is a fake, one who is a pastor, and she is going to write a book about them, they only offer forgiveness and grace.

es out of her undercover episode as she did when she came in, as an unbeliever. She of course has a more open mind now, and is able to have friendships with evangelicals. Bridging the cultural divide is one of the stated purposes of her account.

Welch also makes a lot of sweeping generalizations about evangelicals and pokes fun at their prayer language and beliefs. There was one statement she made though that caught my attention, although she meant it somewhat derisively. It was one of the few statements I highlighted in my reading of the book when she said “Evangelicals are a little obsessed with the crucifixion.” She offers up examples about their “obsession” with the cross which includes The Passion of the Christ film and animated preaching on the crucifixion. Last week I was talking to Jordan Ballor, a colleague here at Acton, about an individual who live tweeted their abortion, and we were discussing the sadness of the situation. After a long silence Ballor said, “but this is the world that God has seen fit to redeem.” Welch even provides a quote from a young preacher who says “We are never more like Jesus when we are forgiving the unforgivable.”

The Apostle Paul says in 1 Corinthians 1:18, “For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God.” If we ever wonder if God has abandoned us, if we wonder if God loves and adores us we only have to look to the cross of Christ. In our many dark nights of despair and anguish we are awakened with the truth that God has made us acceptable in Christ. The reconciliation of God and humanity is perhaps the most vivid and basic theme of Scripture.

While Kevin Roose’s The Unlikely Disciple is a much more entertaining account in the undercover evangelical sagas, Welch’s account has value as well. Welch befriends a little girl on her missionary trip to Alaska and even reads a salvation tract to her, albeit reluctantly. The girl professes faith and es up to Welch and says she is going to write about God and draw a picture of her new friend, who is Welch. This account is rife with contrast and the greatest contrast of all is Welch’s unbelief with a childlike faith that mands of us. This is well depicted when Welch writes about several children and their openness to the Gospel. While Welch’s judgment, skepticism, and unbelief is at the forefront of this account, perhaps she is unaware just how much she presents the Gospel through her many contrasts of faith and unbelief, and an emptiness that passes a life outside of the Triune God.

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