According to many scholars in this field, the term Da'wah (call to Islam) applies to conveying the message of Islam to non-Muslims and inviting them to Allah. Non-practicing and lost Muslims need to be reeducated and motivated to become better Muslims; they already know Allah Almighty and have been given the concept of Tawheed (monotheism). Some objectives of Da'wah are as follows:

　　(a) Conveying the message of Islam to non-Muslims and inviting them to Allah,

　　)b) Making efforts to remove misinformation about Islam and Muslims from text books, reference material and media,

　　c) Making efforts for the integration of new Muslims into the Muslim community,

　　)d) To develop material resources, recruit manpower (volunteers) and provide training for Da'wah workers.

　　Guidance is in the hands of Allah, but the goal of Da’wah is definitely to be a reason to convert people to be Muslims, to save them from the Hell Fire. To avoid aggressiveness as a result of that is for the caller to Islam to know that guidance is not in his control, it is by the will of Allah.

　　Is Da'wah a duty on every Muslim?

　　Yes, it is a collective duty, if some fulfill its rights then it is not a duty on every Muslim.

　　In the Qur'an, Allah has placed the responsibility on the Muslim Ummah (community) to convey the message of Islam to mankind. Allah, TheExalted, says in the Qur'an (what means): "Thus We have appointed you a model community (Ummah), that you may be witnesses against mankind, and that the Messenger may be a witness against you". [Quran 2:143]

　　'Witnessing', here, means to convey the message of Islam, i.e. to call people towards Allah.

　　Allah also Says (what means): "Invite to the Way of your Lord (i.e. Islam) with wisdom (i.e. with the Divine Revelation and the Qur’an) and fair preaching, and argue with them in a way that is better. Truly, your Lord knows best who has gone astray from His Path, and He is the Best Aware of those who are guided." [Quran 16:125]

　　Prophet Muhammad completed his assignment in his lifetime by conveying the message to the entire Arabian Peninsula and sending letters to the heads of surrounding countries. In his Khutbah (ceremony) of his farewell Hajj (pilgrimage), he passed on the responsibility to every Muslim when he said : "Those who are present should convey (my message) to those who are not". [Al-Bukhari]

　　Remember! Da'wah has great rewards. The Prophet said: "Whoever guides someone towards good, will receive the reward of the one who acts upon it." [Muslim]

　　This means, if a person is converted through the Da'wah you give him/her, you get rewards for all the prayers he/she does or all the fasts that he/she does, etc.

　　General tips for Da'wah

　　· Don't insult the person or their religion.

　　· When giving Da'wah, you have to be wise. Be careful of the words and think before you speak.

　　· First of all, the best Da'wah is by your actions.

　　· Let them know we only believe in one Allah. And as a result, we worship Him alone, and explain what is the meaning of worship in Islam.

　　· Avoid argument and debates. This only leads to ruin.