Home
/
RELIGION & LIBERTY ONLINE
/
Entrepreneurship boom: COVID-19 is spurring new start-ups
Entrepreneurship boom: COVID-19 is spurring new start-ups
Dec 6, 2025 11:32 AM

In the early months of the COVID-19 pandemic, more than 22 million Americans lost their jobs, effectively reversing several years of economic growth. This would mark the beginning of a “two-track recovery” that is increasingly divided between those whose livelihoods remained safe and secure and those whose industries or enterprises have been thoroughly upended.

As governments moved to shut down key sectors of the economy last spring – promoting a series of strange dichotomies about “essential” vs. “non-essential” work – others were bound to benefit. Today, after a swirl of lockdowns, layoffs, “stimulus” checks, relief packages, and full-scale market readjustments, many now see a world wherein scrappy mom-and-pop businesses are doomed to fail as technology giants and big-box retailers continue to soar. Whether due to the blunt force of arbitrary edicts or the inescapable tragedies of circumstance, many workers are at a severe disadvantage.

Seen from a different angle, however, our economic future is not so bleak. Despite the surrounding chaos, the country has also seen an unprecedented rise in entrepreneurship. Pain and destruction still persist, but workers across America have been turning their personal tumult into social abundance, creating new enterprises and institutions that will serve society in fresh and innovative ways.

“The coronavirus destroyed jobs. It also created entrepreneurs,” writes Kim Mackrael in the Wall Street Journal. “To adapt to the pandemic and the job loss it unleashed, more Americans are ing their own bosses, setting up tiny businesses to work as traveling hair stylists, in-home personal trainers, boutique mask designers and chefs.”

While the relevant data can be hard to capture, we see several strong indications of such a boom. According Mackrael, “Labor Department data show that in October, while nonfarm payroll jobs remained down 6.6% from the pre-pandemic level, what’s called nonfarm unincorporated self employment was recovering faster, down just 2.4%.” Meanwhile, filings for new businesses are on an historic rise, as Eric Boehm explains at Reason:

According to data from the Census Bureau, the number of new business applications filed in the United States surged during the third quarter of this year to nearly double the quarterly average of the past decade. The Census Bureau’s data, which are aggregated from various mandatory filings that businesses must make with the IRS in order to obtain a tax identification number, show that more than 1,500,000business applications were filed between July and September of this year. It’s a dramatic spike in new business applications, which average about 800,000per quarter and rarely deviate very far in either direction regardless of macroeconomic conditions.

Perhaps even more encouraging is the fact that the number of what the Census Bureau calls “high propensity applications” has shot upward too. Those are businesses that have already surpassed several hurdles in the IRS application process and are deemed to have a “high propensity of turning into businesses with payroll.”

As The Economist reports, these “high-propensity” applications have “recently reached their highest quarterly level on record.” Consider the following graph:

But why? During the financial recession of 2008, this was not the case, with such applications seeing a rapid decline. “Over the past four decades the rate of new-business creation had been drifting downwards,” according to The Economist. “The fact that America has suddenly recovered its entrepreneurial mojo is particularly intriguing, since parable seems to be happening elsewhere in the rich world.”

Some of it can be explained by recent innovations, such as improved access to digital marketing tools, the continued rise of merce, and increasingly efficient global supply chains. But much of it is likely due to the nature of the crisis itself, which was predicated not on internal financial rumblings, but on outside efforts to slow the spread of the virus. For almost a year, we have been curtailing and adjusting our consumer spending on purpose, whether by personal choice or in accordance with state guidelines.

“A working hypothesis is that individuals realize that the new normal is going to be different from the old normal,” says John Haltiwanger, an economist at the University of Maryland, quoted by Mackrael. New entrepreneurs “are engaging inactivity that is associated with that new structure.”

Unfortunately, despite these key differences, the government’s economic response has been largely the same as in crises of the past: top-down tweaks and arbitrary juicing of the economy that ignores the range of bottom-up factors at play. Rather than viewing and treating the economy as an ecosystem of creative human persons – each working to create innovative solutions across plex web of human relationships – we have continued to view the economy as a machine to be hacked or upgraded.

Our planning class has been quick to reach for its typical tools and tricks, never suspecting that human creativity is already hard at work. In our panicked efforts to “do something,” how quickly we forget that many workers are already doing something, responding to their unique circumstances with appropriately tailored tactics, working both individually and collectively plex and spontaneous ways.

When one hears the stories of such entrepreneurs – some of whom are highlighted by Mackrael – this reality es into focus. For some, the crisis has led to new growth and independence in their same occupations and industries, freeing them from the constraints of former employers. This has been particularly true for roles targeted by lockdowns, such as personal trainers, hair stylists, and chefs. “This pandemic has helped me blossom,” says hair stylist Ramona Wilmarth, who left her salon and now earns 35% to 45% more money a month now that she is self-employed. “It pushed me to do something I wasn’t really ready for” before.

But the changes go well beyond the service sector. According to firms like Fiverr International – which helps facilitate contract gigs for freelancers in digital marketing, graphic design, and writing – “new U.S. freelance registrations on its website rose 48% year-over-year during the July-through-September quarter.” Freelancers have also averaged higher es than in years past.

For others, the disruption has provided a nudge to do something new altogether. Mackrael highlights a variety of these stories, from a former DJ who now plans and organizes virtual weddings and concerts to a restaurant worker who stumbled into his own mobile car wash service. “I’m glad I lost the restaurant job,” says the latter. “This pandemic helped me. I used it like a springboard.”

This isn’t to gloss over the damage and destruction caused by the lockdowns. The economic pain is still real and widespread, and much of it could have been avoided with a bit more prudence and restraint. With the continued uncertainty surrounding ing government interventions and the spread of the virus itself, we have a long way to go to revive and repair what has already been broken.

But given America’s apparent revival of “entrepreneurial mojo,” we also have reason for optimism. Far from being crushed by outside pressures, America’s workers continue to innovate and press forward, demonstrating remarkable persistence, resiliency, and ingenuity.

In doing so, they remind the rest of us of the inherent, God-given dignity and creative capacity of the human person – features that will always endure, not fading nor deteriorating according to whatever extreme crises or political dysfunction may surround us.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Community, Dignity, and Restoration Through Entrepreneurship
Last month, I had the pleasure of interviewing the folks at Neighborhood Film Company, pany that melds for-profit with non-profit to train, mentor, and employ adults in recovery through the process of filmmaking. This week, Tim Høiland has an article for Christianity Today’s This is Our City project that expands on NFCo.’s story, digging deeper into the ins and outs of their business model and further exploring the dynamics of munity-oriented approach. Though big can sometimes be better, the founders...
Religious Liberty and the Regulatory Road to Serfdom
Perhaps for the first time in American history, orthodox and traditional Jews, Christians, Muslims, Buddhists, Hindus, and others may need to form a new alliance in order to defend their religious liberties in an America that’s increasingly less tolerant of principled diversity. Religious and cultural progressives, secularists, and militant atheists pose a significant threat to religious freedom all in the name of “fairness.” What is not “unfair” is that munities are not free to not embrace cultural morality. In ing...
Youth Unemployment: Are we Becoming Europe?
Alejandro Chafuen, president and chief executive officer of the Atlas Economic Research Foundation and board member of the Acton Institute, recently wrote a piece for discussing youth unemployment in the United States. According to the latest report, U.S. youth unemployment is at 16.2 percent which is more than double the adult unemployment rate. The unemployment rate for youth in Europe is currently at 24 percent. Chafuen asks, “Can we learn from the European experience?” Using piled by the economic freedom...
Proxy Shareholders Losing Their Religion
Perhaps nothing invigorates the left more than climate change and the exercise of free speech in the political arena – imagine bined dyspepsia when these two issues converge. This is what is occurring with regrettable frequency as Walden Asset Management, Ceres and the Interfaith Council on Corporate Relations have joined a rogue’s gallery of progressive organizations issuing proxy shareholder resolutions urging a variety panies to disassociate from the American Legislative Exchange Council. On June 25, Ernst & Young issued a...
Commentary: Can America Remain the Land of Religious Liberty?
There is little doubt that America is moving further away from the kind of broad and liberal religious freedom that was championed during the founding period. In terms of intellectual thought, that period was certainly the high water mark for religious liberty around the globe. As Americans celebrate their freedoms and Independence next week, I seek to answer the question in this mentary about America’s ability to remain the land of religious liberty. Sadly, the outlook is rather bleak, and...
Why Superman is Bad for the Economy
In the new movie Man of Steel, Superman engages in a fight with his fellow aliens from Krypton that causes significant damage to Metropolis. Disaster expert Charles Watson estimates the costs of the physical damage done to the city to be about $2 trillion. To put that in context, 9/11’s physical damage cost $55 billion, with a further economic impact of $123 billion. What would be the impact of Superman’s fight on the economy? According to some liberal economists, it...
Report: ‘A Clamp-Down on Religious Liberty’
From a June 22 CNA/EWTN news article on the 2013 National Religious Freedom Conference in Washington, sponsored by the Ethics and Public Policy Center’s American Religious Freedom Program. The Very Reverend Dr. Chad Hatfield, Chancellor of St. Vladimir’s Orthodox Theological Seminary, echoed the Rabbi Cohen’s statements, telling CNA that “I think that there is a clamp-down on religious liberty in this country, but it’s so incredibly simple that we aren’t catching the signs.” “If one religious identity’s freedoms are taken,...
Family Breakdown, Economic Decline, and the Search for Spiritual Capital
When es to integrating family and vocation, modernity has introduced plenty of opportunity. But it has also produced its own set of challenges. Though our newfound array of choices can help further our callings and empower our contributions to society, it can also distract us away from the universe beyond ourselves. Thus far, I’ve limited my wariness on such matters to the more philosophical and theological realms — those areas where our culture of choice threatens to pollute our thinking...
Chaplains Concerned About Supreme Court’s DOMA Ruling
The Chaplain Alliance for Religious Liberty, an organization of chaplain endorsers representing more than 2,000 current chaplains actively serving the armed forces, is concerned about the Supreme Court’s decision today to strike down a key provision of the Defense of Marriage Act. The Chaplain Alliance calls on Congress to pass enhanced religious liberty protections for all military personnel. “The court’s unfortunate decision to strike down the federal definition of marriage highlights the need for the religious liberty protections recently passed...
Bavinck on Marriage and Cultural Reformation
The Dutch Reformed theologian Herman Bavinck has some wise words for reform of cultural institutions, notably marriage and family, in his exploration of The Christian Family: All good, enduring reformation begins with ourselves and takes its starting point in one’s own heart and life. If family life is indeed being threatened from all sides today, then there is nothing better for each person to be doing than immediately to begin reforming within one’s own circle and begin to rebuff with...
Related Classification
Copyright 2023-2025 - www.mreligion.com All Rights Reserved