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Called to the coalfields: How an Appalachian church is spurring economic action
Called to the coalfields: How an Appalachian church is spurring economic action
Jul 18, 2025 7:56 PM

Due to a rapidly changing economy and a range of excessive regulations from the federal government, the American coal mining industry is facing serious challenges. For states like West Virginia, the effects are particularly painful, as mining towns munities struggle under a projected 23% decline in related jobs in recent years, leading vast numbers of residents to leave the state altogether.

Yet for Travis Lowe, pastor of Crossroads Church in Bluefield, West Virginia, the severe economic losses and doom-and-gloom forecasts didn’t spell the end of the story. In somepowerful reflections, Lowe draws heavily on Jeremiah 29:7, explaining how God showed him what it meant to be “sent” to his local munity.

“I realized that I had not been called to just pastor, but I had been called to a place: Bluefield,” he writes. “…We thought through what it meant to be ‘sent’ to our town and how we could seek its welfare. Through this cry, we began to minister in ways we had never imagined.”

After meeting with a range of business owners in the church and munity, Lowe realized that the pain and frustration demanded a response. “I sensed a deep-seeded desperation and a fear,” he says. “The economy in our mining town has been in a thirty year decline. They were scared that their life work was crumbling in front of them. I decided to try to help.”

Although many churches would respond by ing alongside their congregants munity in prayer and solidarity, Lowe saw a much bigger role and responsibility. Yes, they were called to mourn alongside those who mourn and point the way to hope, but they were also called to move forward toward in tangible ways toward actual economic transformation.

How might the church spur munity toward a remembrance of their creative capacity, regardless of whatever economic or political circumstances may exist? How might the church help munity move forward, helping to develop new skills, new partnerships, new innovations, or new businesses?

Lowe explains what came next:

I began hosting meetings of business owners in munity. We would meet in the warehouse of one of the businesses, I would teach a business principle with a Gospel message, encourage them to do business with each other, share a meal (that is paid for by the hosting business), and pray for munity. These meetings, which began with just a handful of men from our church, quickly began to grow. munity had a great need for hope and it just so happened that I knew the “God of Hope.” Business began to happen. To date, over half a million dollars’ worth of local business deals have been generated though these meetings. We have found unbelievable favor and influence in munity.

Lowenow talks regularly with roughly 100 business owners from the surrounding area, and has developed a formal network called REBUILD.REVIVE.THRIVE, which he describes as “a local business owner think tank for mon good.” “Empty buildings are (slowly) beginning to fill,” he explains, “metallurgical coal is seeing a (limited) resurgence, and we are playing a part in launching new businesses…In Bluefield’s welfare, we are finding ours. Our church is beginning to sense a renewed purpose and responsibility.”

Rather than responding to their disappointments and displacement by leaving munity altogether, many residents are staying to plant new seeds and new partnerships, creating value in new ways and expanding opportunities. This includes the development of their own Fab Lab, a platform from MIT that seeks to empower entrepreneurs and inventors and train workers in new skills and technologies:

We have chosen to establish a FABLAB, an initiative of MIT, in munity because we have recognized that the people of our area are makers but have only been trained on yesterdays tools. Our FABLAB will begin to train and resource makers to “make” in the modern economy and then turn them lose to create. This will be plished through partnerships with the local middle schools, high schools, and public and private colleges. Thereby giving creative power to those who feel powerless.

We understand that poverty is not just a lack of money, poverty is “shame, inferiority, powerlessness, humiliation, fear, hopelessness, depression, social isolation, and voicelessness,” says Brian Fikkert. Through this initiative, we will be working to increase the quality labor supply (West Virginia is currently last in the nation in this category) and give marketable skills to munity with only 19.6% college attainment. We are also working with Bluefield State College, the nations oldest historically black college, to provide scholarships in engineering to young people who go through our program. But even more importantly we will be restoring dignity, hope, and power to our neighbors.

When es to “living on mission” — a buzzword monly bandied about the church — it can be easy to quickly or only think of humanitarian trips to distant countries or economic development in urban areas, all of which is needed, of course. But Lowe’s story reminds us that the application of that same cultural engagement extends to our munities and economic contexts, wherever they are and whatever they might currently look like — urban or rural, far or near, poor or prosperous.

“This is all happening because we recognize that we have been sent to a place and are prayerfully working to see transformation,” Lowe concludes. “…The road is still long and the way will not be easy but we have been sent here and are here to stay.”

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